Content marketing approach:
Influencer research: Identifying top influencers for each brand event and analysing the content that they published and linked to.
Content creation: From a Hobbit Dragon Size Chart to a Sci-Fi Movie Timeline, we created innovative content that grabbed the attention of our target influencers
Promotion: We used tailored email and social media outreach to convince our target influencers to link to our content. We gave influencers any assets they needed, making it easy to link to our content.
Project
GB Posters from panda to podium
Client
GB Posters
What We Did
Content Marketing to achieve quality coverage and links